Client Bold Ventures
Project Team Nikola Martini
Discipline Brand Identity / Digital Design
Crafted for Bold Ventures, this logo embodies their hands-on passion for software investments. The non-legible design, resembling "111" and "000," signifies the core of programming – binary code. In motion, it morphs into "bold," symbolizing their commitment to transforming ideas into reality. This logo visually represents the audacity and innovation fueling Bold Ventures' success in the software industry.
The typeface draws inspiration from Futura, designed by Paul Renner, which is renowned for shaping perceptions of modernity and the future like no other typeface. Renner's pioneering experiments with Futura alternates deconstructed traditional fonts, reflecting a avant-garde spirit.
