Project Team Nikola Martini
Discipline Brand Identity / Campaign
Sitzfeldt is a German furniture company that specializes in customizable sofas, couches, and seating solutions. They are known for their modular furniture designs that allow customers to select different components and configurations to create a sofa or seating arrangement that suits their preferences and space. Sitzfeldt focuses on providing high-quality, comfortable, and stylish furniture options.
I was their Freelance Art Director for 10 years. My responsibilities spanned across the spectrum, from fabric sample packaging to the design of print and online marketing materials, as well as signage and web design.
This was an online campaign conducted intentionally, moving away from the standard Scandinavian sleek design showcased by sofa brands in the German market, and emphasizing the essence of life on the sofa.