Client Dr. Gabriele Minz GmbH
Office Studio Nikola Martini
Project Team Nikola Martini
Discipline Branding
To mark the 40th anniversary of the establishment of diplomatic relationships between Germany and China, the “Middle Kingdom” produced numerous cultural events that drew on China’s millennia-old traditions and vibrant modernity. Snappy branding that aroused curiosity and a comprehensive marketing and PR campaign ensured that the events in the Berlin area were well received and widely attended.